AUDIENCE DATA
Beacon by DubbleBlack
real signals, ready to activate.
Illuminating Real Buyer Intent
Beacon transforms the clicks and conversions flowing through DubbleBlack’s Peak Networks into privacy-safe, purchase-driven audiences. Instead of modeled lookalikes or generic demographics, Beacon delivers verified shoppers with real intent signals, making media buys sharper, more efficient, and more effective.
Available in all major DSPs through LiveRamp Marketplace, Beacon gives agencies and advertisers the power to activate audiences that are already leaning in. From premium meat buyers to supplement shoppers to holiday gifting segments, our data is grounded in commerce, not guesswork.
WHY IT MATTERS
Beacon cuts through the noise of crowded marketplaces and lights the way to the audiences that convert. With seasonal bundles, private marketplace deals, and exclusive access to niche categories, Beacon provides clarity where it counts: at the moment of purchase intent.
HOW IT WORKS
Beacon takes anonymized click and conversion data from DubbleBlack’s Peak Networks and translates it into audience segments that can be activated programmatically. Every segment is onboarded through LiveRamp, syndicated to major DSPs, and kept fully privacy-compliant. The result is a direct line from verified buyer intent to scalable media activation.
THE ADVANTAGE
With Beacon, brands and agencies gain access to audiences that reflect real commerce behavior, not assumptions. Campaigns reach consumers who have already engaged with products in categories like food, beauty, wellness, pets, and more. That means higher match rates, stronger ROI, and cleaner attribution — all from a data source that starts with real transactions.
Ready to activate real buyer intent?
Get in touch to access Beacon audiences today
